Some incredible data showing us how mobile app will be the future. There has always been a debate between a mobile browser and a mobile app. Questions like if there is still need to create a mobile app or simply make a mobile site for it. I guess in the end the experience you get in the mobile browser will never surpass the experience you get in a mobile app.
It also shows that social networking sites are accessed more on the mobile device against a desktop computer. No doubt that in the future we will be seeing like Facebook games/tabs right in the Facebook app.
“Facebook once again led the pack among social networking brands, with the average Facebook mobile user engaging for more than 7 hours via browser or app in March. The 25.6 million Twitter mobile users (excluding usage via third-party apps) had an average engagement of nearly 2 hours during the month. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com, highlighting the importance of mobile engagement for mobile-centric brands. Pinterest, which has seen its adoption explode in recent months, reached 7.5 million smartphone visitors who engaged with the brand for nearly an hour. Location-based social network Foursquare attracted 5.5 million mobile visitors at an average of nearly 2.5 hours, while Tumblr reached an audience of nearly 4.5 million who engaged for 68 minutes during the month.” – Comscore
Now the Facebook phone makes sense.
Read more here : http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
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I really love evernote. I'm really looking forward to the boost of the newest apps in the future. A huge thanks for sharing this.
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