Four technology trends will create business opportunities in Southeast Asia, according to global performance management company Nielsen Holdings.
Why these four?
It will drive investments in those rural and small urban areas, and also drive consumption. On the other hand, machine learning, Ai, cashless payments will be more prominent in those bigger urban areas, which is more advance and have adopted more of technology.
Ecommerce will develop in a different way compared to Korea and China. For the consumer, the greater connection for the digital lifestyle will enable them to make a more educated and informed decisions