Companies from small and medium enterprises (SME) to giant corporations are shifting to e-commerce to broaden their consumer base despite Philippines’ “mall culture”. The Philippine e-commerce has the lowest retail e-commerce sales share against SEA markets but shows potential with
Congratulations and you have finally decided to pursue your journey towards ecommerce! It is one of the most exciting times but at the same time the most challenging phase of starting your online store. I have worked with different online
The best focus on the traditional companies is building the business, building the market and building the community around that company. We have seen a lot of startups feeling that they will disrupt an industry. But most don’t actually haven’t
Good news! If you have reached this point, it means you have accepted that digital marketing will play a key role in your business. If you are not yet convinced on why your business should go digital then check out
![HEINZ: Instagram Posts You Can Eat [Marketing Campaign]](https://www.techglimpse.ph/wp-content/uploads/2017/08/HEINZ-Instagram-Posts-You-Can-Eat-650x350.jpg "HEINZ: Instagram Posts You Can Eat [Marketing Campaign]")
Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made
Eventually all brands will go into e-commerce, why not? Every brand is selling something, it will give you additional revenue and it is the channel of retail where you can get tons of data, more than you can even imagine.
![#ThinkPH 2017 by Rappler [Event]](https://www.techglimpse.ph/wp-content/uploads/2017/07/millenial-stats-700x350.jpg "#ThinkPH 2017 by Rappler [Event]")
It’s my first time attending #ThinkPh event by Rappler. I’ve tried attending DCOM and IMMAP events but this ThinkPH event would be a good 1 day event to attend and explore possibilities in technology. I’m sharing some of my learnings
Most of you are sure to know the campaigns below, but have you heard the stories behind each campaign? I have gathered information from events, online and interviews for everybody’s appreciation. Chris Lao – BPI Auto Loans During rainy seasons,