Warning: Eye-opening Article.
Of all the marketing tools available, Email marketing is something that most digital marketers take for granted. Fact is, there are 3.4 billion people who have an email and and yet majority of marketers put lesser focus on the Email Marketing.
But after reading the entire article, you’d probably change your mind.
Email Marketing is 4x better in terms of conversion rate compare to the other big social media sites such as Facebook, Twitter and Youtube according to 2017 DMA Study.
Gone are the days were email are just plain black and white. Consumers get really attracted with videos and in fact, 85% of the internet are occupied by videos. Having a video to your email increases the click rate by 300%.
Vlogpreneur could create business insider-like videos for you.
Time is the most valuable asset of every entrepreneur and it is something that Benchmark Email also values. Imagine sending an email to 5,000 people in less than a minute? How much time do you think would you save?
Don’t be fooled by the simplicity of Benchmark’s website, they offer powerful tools that allows you to automate your email marketing process.
Chances are, people will open your email if it’s named directly to them. Personalizing your email builds trust on your target customer. Personalizing your email isn’t an option anymore, it is something that every email marketers should do.
With this statistic alone, one marketer who are not doing email marketing have lost the biggest market share target. The good news is, it is never too late to start!
