The end of business as usual – Digital Transformation

The end of business as usual – Digital Transformation

The best focus on the traditional companies is building the business, building the market and building the community around that company. We have seen a lot of startups feeling that they will disrupt an industry. But most don’t actually haven’t

The Best of Digital Marketing Campaigns in the Philippines

The Best of Digital Marketing Campaigns in the Philippines

Most of you are sure to know the campaigns below, but have you heard the stories behind each campaign? I have gathered information from events, online and interviews for everybody’s appreciation. Chris Lao – BPI Auto Loans During rainy seasons,

Understanding Conversion Rate Optimization : Beginner’s guide

Understanding Conversion Rate Optimization : Beginner’s guide

Let’s start with defining what a Conversion Rate is. Conversion rate is simply getting the percentage of your goal (sale,sign ups, registrations,etc) over the number of visitors. The higher conversion rate you get, the better returns for your objective. So

Learnings from Jonathan Yabut in the age of digital

Learnings from Jonathan Yabut in the age of digital

I’ve been following Jonathan Yabut since the apprentice asia days. Been hooked to that specific season and since then followed his career after apprentice asia. A little background of Jonathan Yabut, prior to Apprentice Asia, he was with GXS as

Digicon 2017: The Culture of Digital Transformation

Digicon 2017: The Culture of Digital Transformation

The Internet and Mobile Marketing Association of the Philippines (IMMAP) announced the first details of the Digital Congress (DigiCon 2017), including speakers and activities. The Culture of Digital Transformation  On October 11-13, we will gather 2,000 of the country’s brightest

Teresita Sy-Coson – Meet one of Asia's most powerful businesswomen

“With the way that digital disruption is coming in….. I just always need to think a bit younger than my actual age…” Teresita Sy-Coson, What is it that Filipino’s love in a mall? “That is what retail is all about,

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