Date: September 22, 2018
Time: 1:30 – 5:00 PM
Venue: Torre Venezia, 170 Timog Avenue Quezon City

digital-marketing-strategies---header

Time Program
1:30 – 2:00 PM Registration
2:00 – 3:30 PM State of digital

  • Understanding the Filipino behavior through digital
  • Overview of the digital landscape
  • What’s next for eCommerce?
    • How to choose the right platform for you
    • Marketing secrets for ecommerce

How digital is disrupting today’s business – case studies

  • AirBNB
  • Uber, Grab
  • Shifting to web 3.0

Understanding the power of Youtube, # 2 social media

  • Youtube sensations
  • Stop consuming and start creating (monetizing your Youtube channel)
  • Partnering with Youtube Vlogger

Step by step digital marketing plan

  • Creating your objective
  • Understanding the requirements
  • Executing your plan
3:30 – 4:00 PM Break
4:00 – 5:00 PM Digital Marketing Channels

  • The Why: Marketing has changed as we know it
  • The Who: How well do you know your customers
  • The How: Journey over Touchpoints

SEO

  • Understanding SEO
  • Most foundational ways to optimize your website

Social Media Marketing

  • Quick overview of the different social media
  • Creating content for social media
  • Metrics to measure on social media

Email Marketing

  • Types of email marketing
  • Pillars of effective email marketing

Google Analytics

  • How to setup Google Analytics on your website
  • Using GA for Actionable Insights
  • Important metrics you should understand

Content Marketing

  • Why data is often always true
  • In house vs outsourcing your content plan
  • Fast is better than perfect
  • Hack the medium

Bonus: Free resources for your next digital marketing campaign

Early Bird Rate: Php 1,500 (until Aug 10, 2018)
Semi Early Bird Rate: Php 2,000
Regular Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Register here: (includes food, handouts, certificate)

REGISTER HERE


*payment via BDO Bank Deposit, Account name: WTG Trading, Account Number: 003720027753

Download your Social Media Advertising Guide here

Workshop Topics:

How to create your digital marketing plan
More than ever, today’s marketers are placing the ‘digital’ at the front and center of all its processes as key to sustaining and growing the brand and business. In today’s business digital is no longer just an “add on” to your operations, it is now built together with the DNA of the business. Let’s explore how companies like Grab, Airbnb, Facebook and others have change our day to day lifestyle. Digital marketing is not just social media. There are a lot of other channels you can tap to boost your business. In here we will be discussing the different channels you can use as part of your digital marketing strategy. Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!

What is next for eCommerce?
How has ecommerce evolved? from group buying sites, instagram shops, online shopping, marketplace, buy and sell and more. We look deeper from a single channel approach to a omni channel ecosystem.

Business case
Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!

Registration Fee 

(includes food, certificate)
Early Bird Rate: Php 1,500 (until Aug 10, 2018)
Semi Early Bird Rate: Php 2,000
Regular Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)

Who Should Attend

Business owners, Exploring opportunities in digital, Digital Marketing Service Providers and those involved in digital marketing and advertising, CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe.

Our previous events can be found here:
Digital Marketing Strategies for Business Success
Bricks to clicks: Building your first online store

Resource Speaker:

Al Sherwin C. Ramos Yeo
Chief Digital Officer
Techglimpse Digital Marketing
Linkedin Profile

Sherwin is the Digital Operations Manager of the Sky Plus Print Services Corporation. Prior to his current role, he is the Ecommerce head of ABS-CBN Corporation, and before that, as Systems Analyst of KFC Food Group Philippines.

His core strengths are rooted in innovations, marketing and analytics.

Graduated from De La Salle University with a degree on Information and Communication Technology Management. He also took up several certifications from University of Pennsylvania – The Wharton School, SPACE Program La Salle Graduate School, Google, Hubspot, Udemy and more.

He is also the founder of TECHGLIMPSE, which is a tech and digital marketing blog.

Register here: (includes food, handouts, certificate)

REGISTER HERE


*payment via BDO Bank Deposit, Account name: WTG Trading, Account Number: 003720027753

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