Content Marketing in the age of Video

Content Marketing in the age of Video

How do we create the perfect content for our audience? Is there a specific formula/template for content creation for video format? We try to dig down some things that will help you make sure reach the right audience Hack the

5 FACTS ABOUT EMAIL MARKETING THAT YOU PROBABLY DON’T KNOW

5 FACTS ABOUT EMAIL MARKETING THAT YOU PROBABLY DON’T KNOW

Warning: Eye-opening Article. Of all the marketing tools available, Email marketing is something that most digital marketers take for granted. Fact is, there are 3.4 billion people who have an email and and yet majority of marketers put lesser focus on the

Facebook Will Now Allow Pages to Join Facebook Groups

Facebook Will Now Allow Pages to Join Facebook Groups

Here’s a small Facebook update that’ll no doubt be of interest to social media marketers – Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. We asked Facebook about

How to start your Digital Marketing Strategy

How to start your Digital Marketing Strategy

Good news! If you have reached this point, it means you have accepted that digital marketing will play a key role in your business. If you are not yet convinced on why your business should go digital then check out

HEINZ: Instagram Posts You Can Eat [Marketing Campaign]

HEINZ: Instagram Posts You Can Eat [Marketing Campaign]

Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made

#ThinkPH 2017 by Rappler [Event]

#ThinkPH 2017 by Rappler [Event]

It’s my first time attending #ThinkPh event by Rappler. I’ve tried attending DCOM and IMMAP events but this ThinkPH event would be a good 1 day event to attend and explore possibilities in technology. I’m sharing some of my learnings

The Best of Digital Marketing Campaigns in the Philippines

The Best of Digital Marketing Campaigns in the Philippines

Most of you are sure to know the campaigns below, but have you heard the stories behind each campaign? I have gathered information from events, online and interviews for everybody’s appreciation. Chris Lao – BPI Auto Loans During rainy seasons,

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