How to start your Digital Marketing Strategy

How to start your Digital Marketing Strategy

Good news! If you have reached this point, it means you have accepted that digital marketing will play a key role in your business. If you are not yet convinced on why your business should go digital then check out

HEINZ: Instagram Posts You Can Eat [Marketing Campaign]

HEINZ: Instagram Posts You Can Eat [Marketing Campaign]

Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made

#ThinkPH 2017 by Rappler [Event]

#ThinkPH 2017 by Rappler [Event]

It’s my first time attending #ThinkPh event by Rappler. I’ve tried attending DCOM and IMMAP events but this ThinkPH event would be a good 1 day event to attend and explore possibilities in technology. I’m sharing some of my learnings

The Best of Digital Marketing Campaigns in the Philippines

The Best of Digital Marketing Campaigns in the Philippines

Most of you are sure to know the campaigns below, but have you heard the stories behind each campaign? I have gathered information from events, online and interviews for everybody’s appreciation. Chris Lao – BPI Auto Loans During rainy seasons,

Secrets of a succesful email marketing campaign

Secrets of a succesful email marketing campaign

Email marketing has been one of the “oldest” form of “digital marketing” in history, before any social media there was email! TO give you an idea, email is still one of the most “accessible” form of online communication before anything

Data Driven Marketing and Sales 101

Data Driven Marketing and Sales 101

With today’s business going digital there is no more excuse for not using data driven marketing. Today’s marketer’s are becoming smarter, more technical and mixing creativity with hard numbers. Before starting, let us first define what is data analysis The

eCommerce & Online Retail Formula [Free Template]

eCommerce & Online Retail Formula [Free Template]

Running an online store is no joke, sure it gives you more insight, but they key is really not having the insight/data but using it. I have been running an online store for at least 5 years, and believe me

How much does a website cost in the Philippines? – Website development calculator

How much does a website cost in the Philippines? – Website development calculator

Here’s the thing – It’s really hard to judge how much a website cost just by looking at the design. Consider this — It is indisputable that the Lamborghini Spyder is one hot car. Even so, what most Lambo enthusiasts

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