In the digital shift, the Philippines has taken the global lead in time spent on social media for the third year in a row.


In a global study called Digital in 2018, Filipinos spent an average of 3 hours and 57 minutes in social media every day in 2017 and the number of internet users in the country has grown by 27% in the past 12 months. The Philippines is followed by Brazil (3 hours and 43 minutes) and Argentina (3 hours and 32 minutes). In addition to extensive use of social media, the report also said that Filipinos spent an average of 9 hours and 29 minutes on the internet every day.

Facebook, which is home to 1.871 billion users worldwide, topped the most visited website in the country, followed by search website Google and video streaming site YouTube based on data from SimilarWeb.

Check out Digital in 2018 in Southeast Asia

Philippines is still social media capital of the world
  • Al Sherwin Ramos Yeo

    Sherwin is the innovator, he creates and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. Being a Digital Strategists, he is your go-to guy for the latest in the technological world. Sherwin ensures to be updated and figures out what's next

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