McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted recruitment ads, putting the McDonald’s crew hat and name badge on them virtually and asking them to simply send a 10 second “snaplication” telling McDonald’s why they wanted to apply for a job at Macca’s, to start the recruitment process, and getting a whole new audience to consider McDonald’s for a career.

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A few minutes of poking around Snapchat isn’t too much of a drain on anybody’s time. But the fact that McDonald’s is letting you add a new step to your job application isn’t fun or exciting, especially when the fact that you’re doing it is giving McDonald’s free publicity. I guess on the bright side, it’s good for teens to learn about insidious demands for unpaid labor in the form of social media production.

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Mcdonald’s is now accepting job applications via snapchat
  • Al Sherwin Ramos Yeo

    Sherwin is the innovator, he creates and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. Being a Digital Strategists, he is your go-to guy for the latest in the technological world. Sherwin ensures to be updated and figures out what's next

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