Evernote CEO Phil Libin said that his company’s partnership with 3M isn’t a bid to replace the Post-it, but rather an effort to bring paper and digital notes together. “The goal is to get rid of stupid uses of paper,” Libin told the Journal. He also added that Evernote has long looked up to 3M’s Post-it notes for their ease of use.
Evernote and 3M are teaming to bring Post-It notes into the digital world. According to The Wall Street Journal, the two companies are set to announce new software on Thursday that will allow users to store and organize photos of their Post-its.
Users can designate the Post-it notes’ unique colors for different tasks; pink can represent, say, grocery lists. Mr. Libin said that off-brand sticky notes would also likely work with the app.
3M’s Mr. Singh said he hoped the company would benefit by selling more Post-its and appealing to a broader demographic than its core of working mothers.
