I must say I am impressed with this concept. The first time I’ve heard of this, I thought it was a “marketing” campaign they were making in use of the AR(Augmented Reality), This is the 2nd time I’ve heard locally implementing an AR campaign, the first was with the iButterfly by SM.
For a time people were actually waiting for the newspaper to die. It’s been a challenge for publishers to make it more engaging for readers. This is a really nice concept complementing the content of the newspaper with videos and others.
Here’s a video from ANC, explaining how the AR actually works.
Download
Google Play: http://goo.gl/x1Ydq
Itunes Store: http://goo.gl/O7JSn
PhilStar app lets you watch videos through a newspaper!
